10X Digital launches AI visibility platform for search and AI discovery

10X Digital on July 8 launched 10X Luma, a platform that scores how brands appear in AI tools and search engines. The Greenville, South Carolina, company says the product is built to help organizations improve discoverability as buyers increasingly use AI for research and vendor selection.

Why it matters: - Brands are now competing for visibility in both AI assistants and traditional search results. - 10X Digital says 10X Luma is designed to help businesses understand how AI systems interpret, recommend and reference their brand. - The platform is aimed at improving lead generation by making a company easier to find during AI-assisted research.

What happened: - 10X Digital announced the launch of 10X Luma on July 8, 2026, in Greenville, South Carolina. - The platform combines AI Visibility scoring, competitive intelligence, SEO, earned media and content planning. - 10X Digital says businesses can request a complimentary AI Visibility Assessment. - The company says the assessment includes an initial AI Visibility Score, competitive analysis and recommendations. - More information is available here.

The details: - 10X Luma analyzes how AI systems interpret a brand, rather than focusing only on Google rankings. - The platform provides an AI Visibility Score and actionable insights for improving online authority. - The evaluation includes competitive benchmarking. - The evaluation includes SEO performance. - The evaluation includes content gap and topic opportunity analysis. - The evaluation includes website AI readiness. - The evaluation includes brand authority and third-party citation opportunities. - The evaluation includes strategic recommendations to improve visibility across AI and traditional search. - The platform is built for organizations pursuing long-term organic growth through AI Visibility strategy, search optimization, authoritative content development, earned media and thought leadership. - Industries listed include advanced manufacturing, packaging and automation, student housing, multifamily housing, healthcare, mortgage and financial services, and home and business services such as roofing, HVAC, plumbing and restoration.

Between the lines: - The launch reflects a shift in digital discovery as buyers increasingly use tools such as ChatGPT, Gemini, Claude and Perplexity to research vendors. - Holly Rollins, chief executive officer of 10X Digital, said businesses need a roadmap for improving visibility across both AI platforms and search engines. - Rollins said companies need clear answers about how visible they are, how they compare with competitors and what actions can improve results. - The pitch is less about adding another dashboard and more about translating AI search behavior into practical marketing steps.

What's next: - 10X Digital is using the launch to drive requests for assessments and demos. - The company expects brands to lean more heavily on AI visibility, SEO and authoritative content as AI-driven research becomes more common. - The broader market is likely to keep testing tools that help brands adapt to AI-powered search and customer discovery.

The bottom line: - 10X Digital is betting that AI search visibility is becoming a core marketing problem, not a niche technical one.