Woolroom launches luxury wool mattress with 8,500 coils and traceable British wool

Woolroom has introduced the Luxury Wooly Mattress, a foam-free design that combines 8,500 precision coils with traceable British wool and a Merino blend cover. The launch underscores the brand’s push to pair natural materials with advanced mattress engineering and more transparent sourcing.

Why it matters: - Woolroom is targeting shoppers who want mattress performance without foam, latex or synthetic adhesives. - The Luxury Wooly Mattress also leans on traceability, which can matter to buyers focused on sourcing, animal welfare and natural materials.

What happened: - Woolroom launched the Luxury Wooly Mattress on August 10, 2026. - The mattress is available in multiple sizes and two firmness options: medium and firm. - Standard pricing starts at $2,650. - Woolroom says more information is available on Woolroom.com.

The details: - The King size uses 8,500 precision coils. - The coil system includes edge-zoned inner coils, nano coils and micro-duo coils. - The mattress uses breathable bamboo fabric over the coil system. - The construction is free from foam and latex. - Layers of traceable British wool surround the coil system. - A Merino and natural viscose blend cover uses wool’s natural flame-resistant properties to meet US flammability requirements without synthetic flame retardants. - The mattress contains no synthetic adhesives. - Woolroom hand-tufts the mattress with wool pom-poms to help keep the natural fillings in place. - The mattress is approximately 11 to 12 inches deep. - Woolroom designed the mattress in the United Kingdom and handcrafts it in South Carolina by fourth-generation mattress makers. - The wool in each mattress is traceable back to farms in the United Kingdom through Woolroom’s Wool ID® program.

Between the lines: - Woolroom is positioning the mattress as an answer to the idea that consumers must choose between natural materials and advanced sleep technology. - The design reflects Woolroom’s broader strategy of building products around wool’s breathability, moisture management and traceability. - The launch extends the company’s emphasis on British wool heritage while using US-based manufacturing for the finished product.

What's next: - Woolroom is likely to keep building products around its Wool ID® traceability program and natural-material positioning. - The Luxury Wooly Mattress gives the company a higher-end product to compete in the premium mattress category.

The bottom line: - Woolroom is betting that a luxury mattress can deliver modern support, natural materials and verified sourcing in one product.